Challenge
The client, a high-end interior design firm with operations in Park City, UT, Big Sky, MT, and
Amenia, NY, faced the challenge of poor visibility in search engine results. Despite offering
premium services, they were struggling to surpass page 2 in search rankings. Their goal was to
secure the top spot for relevant keywords, primarily focusing on their operations in Park City and
Big Sky. The challenge was to elevate their online presence and attract more potential clients to
boost revenue significantly.
Solution
The SEO expert began by conducting a thorough technical SEO review to enhance website
performance. This involved improving website load times, addressing 404 error pages,
implementing tracking tools, and optimizing for Google’s Core Web Vitals. They also refined the
website architecture for better user accessibility and mobile compatibility. Geography-specific
landing pages were designed for each location, incorporating keyword optimization, image alt
texts, and FAQ sections.
Google My Business (GMB) optimization was a crucial aspect, with consistent verification of
NAP details, updates of business hours, and the addition of portfolio pictures. The SEO expert
also emphasized local citations and the importance of NAP consistency. Google Ads were
activated for immediate visibility and brand awareness, while link-building efforts resulted in over
60 valuable backlinks from relevant bloggers in the niche.
Results
The SEO strategy yielded remarkable results for the interior design firm. They achieved a #1
ranking for pivotal keywords across multiple locations, garnered 250-270 potential leads within a
year, and boosted monthly organic visitors by over 3,000. The most significant achievement was
the incremental revenue of $3 million annually. This increase in monthly leads had a substantial
impact on the company’s bottom line, showcasing the cost-effectiveness of the SEO
interventions.
The comprehensive SEO blueprint, encompassing technical fine-tuning, strategic keyword
research, GMB enhancement, Google Ads activation, local NAP citations, and link-building
efforts, played a pivotal role in unlocking this impressive revenue growth for the client. Regular
monitoring and adaptation of strategies were essential in ensuring the sustained success of the
SEO campaign.
Full case study
While there’s no shortage of Local SEO tutorials, many are riddled with unfeasible quick fixes
rather than solid, foundational practices. The crux of Local SEO lies in its basics – mastering
GMB optimization, keyword strategies, citations, and more.
If you’re already a pro in these, you might want to skip this case study. However, if you’re keen
on seeing how I leveraged these very basics to boost an interior design firm’s annual revenue
by $3M, stay with me.
I’ve invested over half a decade in the SEO world. My forte lies
in optimizing SaaS businesses, though I occasionally dabble in local SEO ventures. A snapshot
of my achievements:
● Elevated an online resume builder’s organic traffic from 1M to 7.7M within 36 months.
● Boosted monthly organic reach for an accounting software from 5K to a staggering 240K in 16 months.
● Catapulted a workflow software from nil to 280K organic visitors in a mere 2.5 years.
My insights on SEO have been recognized and celebrated in communities like r/SEO and r/startups. I’m open to sharing results screenshots upon request, keeping in mind platform guidelines.
● Elevated an online resume builder’s organic traffic from 1M to 7.7M within 36 months.
● Boosted monthly organic reach for an accounting software from 5K to a staggering 240K in 16 months.
● Catapulted a workflow software from nil to 280K organic visitors in a mere 2.5 years.
My insights on SEO have been recognized and celebrated in communities like r/SEO and r/startups. I’m open to sharing results screenshots upon request, keeping in mind platform guidelines.
A Glimpse of My SEO Journey
Unpacking the Client’s Journey
The client, a high-end interior design firm, operates from
three distinct locations:
● Park City, UT
● Big Sky, MT
● Amenia, NY
Despite their premium offerings, they found themselves lurking at the bottom of page 2 in search results. They aspired to clinch the top spot for relevant keywords. With their primary operations in Park City and Big Sky, our focus was clear.
● Park City, UT
● Big Sky, MT
● Amenia, NY
Despite their premium offerings, they found themselves lurking at the bottom of page 2 in search results. They aspired to clinch the top spot for relevant keywords. With their primary operations in Park City and Big Sky, our focus was clear.
Achievements Unveiled:
● Secured #1 ranking for pivotal keywords across multiple locations.
● Garnered 250-270 potential leads within a year.
● Boosted monthly organic visitors by over 3K.
● Incremental revenue of $3M annually.
For a luxury design company, even a modest hike in monthly leads translates to a significant surge in annual revenue, making our SEO interventions highly cost-effective
● Garnered 250-270 potential leads within a year.
● Boosted monthly organic visitors by over 3K.
● Incremental revenue of $3M annually.
For a luxury design company, even a modest hike in monthly leads translates to a significant surge in annual revenue, making our SEO interventions highly cost-effective
The Blueprint to Success
Technical Fine-tuning
Begin with an exhaustive technical SEO review and hasten your
website’s load time.
○ Audit accessibility of all web pages.
○ Implement key analytics and tracking tools.
○ Eliminate ‘noindex’ tags on essential landing pages.
○ Address 404 error pages and duplicate content.
○ Ensure sitemap submission on GSC.
○ Disassociate from detrimental backlinks.
○ Rectify any broken links.
○ Refine website architecture for user accessibility.
2. To further fine-tune website performance:
○ Streamline JS scripts.
○ Optimize images for quicker load times.
○ Implement lazy loading.
○ Integrate a CDN.
○ Ensure mobile compatibility.
3. Prioritize Google’s Core Web Vitals:
○ LCP – Below 2.5s
○ FID – Under 100ms
○ CLS – Less than 0.1
○ Audit accessibility of all web pages.
○ Implement key analytics and tracking tools.
○ Eliminate ‘noindex’ tags on essential landing pages.
○ Address 404 error pages and duplicate content.
○ Ensure sitemap submission on GSC.
○ Disassociate from detrimental backlinks.
○ Rectify any broken links.
○ Refine website architecture for user accessibility.
2. To further fine-tune website performance:
○ Streamline JS scripts.
○ Optimize images for quicker load times.
○ Implement lazy loading.
○ Integrate a CDN.
○ Ensure mobile compatibility.
3. Prioritize Google’s Core Web Vitals:
○ LCP – Below 2.5s
○ FID – Under 100ms
○ CLS – Less than 0.1
Strategic Keyword Research:
Dive into local keyword research using tools like Google
Keyword Planner.
Geography-Specific Landing Pages:
Design SEO-centric landing pages for each
location, ensuring keyword optimization, image alt texts, varied keyword inclusions, and
FAQ sections.
Step #4. Google My Business (GMB) Enhancement
For local businesses, optimizing GMB is paramount. Besides optimizing for standard Google
results, it’s vital to boost visibility on Google Maps. Therefore, prioritize your GMB listing by:
● Consistently verifying NAP (Name, Address, Phone Number) details.
● Updating business hours.
● Linking directly to location-specific pages on your website.
● Adding a plethora of portfolio pictures.
● Facilitating direct links for customer reviews. Avoid shortcuts, like fake reviews, as they
can harm your listing. Instead, aim for genuine reviews at a steady pace.
● Finally, invest time in local citations, which we’ll dive into later in Step #6.
● Consistently verifying NAP (Name, Address, Phone Number) details.
● Updating business hours.
● Linking directly to location-specific pages on your website.
● Adding a plethora of portfolio pictures.
● Facilitating direct links for customer reviews. Avoid shortcuts, like fake reviews, as they
can harm your listing. Instead, aim for genuine reviews at a steady pace.
● Finally, invest time in local citations, which we’ll dive into later in Step #6.
Step #5. Activate Google Ads for Quick Wins
Although not an SEO method, Google Ads offers immediate visibility and potential customer
engagement. The caveat? It’s costly, especially in metropolitan areas. However, while organic
SEO remains more effective in the long run, ads can initiate leads and enhance brand
awareness. Additionally, increased brand searches can indirectly enhance your SEO.
Step #6. Harness Local NAP Citations
A citation includes mentions of your business’s name, address, phone number, and optionally,
the website. These local mentions boost your local SEO credibility. Two approaches exist for
building citations:
1. Manually searching and submitting business details to directories.
2. Utilizing tools like Brightlocal for more rapid submissions.
Ensure NAP consistency for maximum impact.
1. Manually searching and submitting business details to directories.
2. Utilizing tools like Brightlocal for more rapid submissions.
Ensure NAP consistency for maximum impact.
Step #7. Prioritize Link-Building
Acquiring backlinks is essential. Our strategy for our interior design client included:
● Drafting a monthly list of bloggers within the niche.
● Reaching out through platforms like Snov.io for guest posts or link placements.
● Cultivating relationships with these bloggers, resulting in over 60 valuable backlinks.
It’s acceptable to invest in backlinks, but avoid dubious sources and excessive links from one domain.
● Drafting a monthly list of bloggers within the niche.
● Reaching out through platforms like Snov.io for guest posts or link placements.
● Cultivating relationships with these bloggers, resulting in over 60 valuable backlinks.
It’s acceptable to invest in backlinks, but avoid dubious sources and excessive links from one domain.
Bonus Step #8. Essential Tips
● Regularly review your progress. Utilize Google Search Console for insights.
● Monitor essential metrics like CTR, and adapt accordingly.
● Examine backlinks periodically, replacing any lost ones.
● Before committing substantial resources to SEO, ensure it aligns with your ROI
expectations
● Monitor essential metrics like CTR, and adapt accordingly.
● Examine backlinks periodically, replacing any lost ones.
● Before committing substantial resources to SEO, ensure it aligns with your ROI
expectations
