Challenge
The challenge was to catapult a SaaS platform’s organic traffic from zero to over 200,000
monthly visits in less than two years while targeting high-competition keywords with CPCs of
$15 and above. The goal was to achieve this remarkable growth without relying on dedicated
link-building campaigns.
Solution
Keyword Strategy Overhaul: The initial challenge was a vast list of keywords, some of which
were unrelated to the core product. The solution involved trimming the list and focusing on three
key areas: workflow management, project management (PM), and competitive software
comparisons. Competitive keyword analysis using tools like SEMrush and Ahrefs helped identify
industry trends and prioritize target keywords.
Content Creation and Alignment: The existing content lacked alignment with search intent, and there were no standardized writer guidelines. The solution included providing writers with detailed outlines for each keyword, ensuring alignment with user search intent, and establishing technical writer guidelines to maintain consistency and content quality. Strengthening Internal Links: A robust internal linking strategy was implemented to boost organic traffic. This involved ensuring that new content linked to previous posts, revisiting existing content to improve internal link distribution, and implementing a system to integrate new posts with older articles.
Headline Optimization: Headlines play a crucial role in CTR. The solution included actively monitoring CTRs via Google Search Console and iteratively testing new headlines for articles with underperforming CTRs compared to their rank’s average. Regular Monitoring & Iterative Improvement: SEO requires consistent effort and continuous improvement. This involved regularly checking content for comprehensiveness and relevance, aligning content with target keywords, interlinking articles, optimizing article headlines, evaluating backlink quantity and quality, and conducting outreach when needed.
Content Creation and Alignment: The existing content lacked alignment with search intent, and there were no standardized writer guidelines. The solution included providing writers with detailed outlines for each keyword, ensuring alignment with user search intent, and establishing technical writer guidelines to maintain consistency and content quality. Strengthening Internal Links: A robust internal linking strategy was implemented to boost organic traffic. This involved ensuring that new content linked to previous posts, revisiting existing content to improve internal link distribution, and implementing a system to integrate new posts with older articles.
Headline Optimization: Headlines play a crucial role in CTR. The solution included actively monitoring CTRs via Google Search Console and iteratively testing new headlines for articles with underperforming CTRs compared to their rank’s average. Regular Monitoring & Iterative Improvement: SEO requires consistent effort and continuous improvement. This involved regularly checking content for comprehensiveness and relevance, aligning content with target keywords, interlinking articles, optimizing article headlines, evaluating backlink quantity and quality, and conducting outreach when needed.
Results
The results were nothing short of phenomenal. The SEO strategy led to the achievement of over
200,000 monthly organic visits in less than two years, surpassing the initial challenge of zero
traffic. The focus on high-competition keywords with CPCs of $15 and above made this growth
even more remarkable. The key takeaway from this case study is that SEO success requires
patience, strategic planning, and consistent effort, as demonstrated by the SaaS platform’s
journey to achieve this impressive growth.
Full case study
Introduction We led a remarkable journey for a SaaS platform, catapulting their organic traffic
from zero to over 200,000 monthly visits in less than two years, without any dedicated link-
building campaigns. Despite battling high-competition keywords (with a CPC of $15 and above),
our strategies proved effective. Here’s an insight into how we did it
1. Optimized the client’s keyword list, discarding irrelevant terms and focusing on workflow
software-related ones.
2. Revamped the existing content, with a heavy emphasis on rewriting articles.
3. Established a clear content strategy, inclusive of guidelines for writers.
4. Introduced a robust internal linking system.
5. Redesigned the blog interface, eliminating cliché stock images and incorporating functional graphic elements.
6. (Bonus) Reach out for our detailed writer guidelines, content samples, speed optimization checklist, and more.
2. Revamped the existing content, with a heavy emphasis on rewriting articles.
3. Established a clear content strategy, inclusive of guidelines for writers.
4. Introduced a robust internal linking system.
5. Redesigned the blog interface, eliminating cliché stock images and incorporating functional graphic elements.
6. (Bonus) Reach out for our detailed writer guidelines, content samples, speed optimization checklist, and more.
Quick Summary:
In-Depth Analysis:
Keyword Strategy Overhaul:
The client came to us with a vast list of keywords, some of
which were unrelated to their core product. We trimmed the list, concentrating on:
Workflow management keywords Terms like workflow improvement, analysis, and systems that align directly with their product.
Project management (PM) keywordsAs most workflow software can double as PM tools.
Workflow management keywords Terms like workflow improvement, analysis, and systems that align directly with their product.
Project management (PM) keywordsAs most workflow software can double as PM tools.
Competitive software comparison keywords
Examples include Asana vs. Todoist,
giving potential users alternatives to popular tools.
A quick competitor keyword analysis using tools like SEMrush or Ahrefs provided insights into
industry trends, covering about 90% of our target list.
Content Creation and Alignment:
Upon review of the client’s existing content, we identified
two major issues: lack of alignment with search intent and absence of standardized writer
guidelines.
Content Outlines We started providing writers with detailed outlines for each keyword, ensuring alignment with user search intent.
Writer Guidelines Technical writing guidelines were established to ensure consistency and quality in content production.
Content Outlines We started providing writers with detailed outlines for each keyword, ensuring alignment with user search intent.
Writer Guidelines Technical writing guidelines were established to ensure consistency and quality in content production.
Strengthening Internal Links:
A robust internal linking strategy can boost organic traffic
significantly. Our steps included
● Ensuring new content linked to previous posts.
● Revisiting existing content to improve internal link distribution.
● Implementing a system to integrate new posts with older articles
● Ensuring new content linked to previous posts.
● Revisiting existing content to improve internal link distribution.
● Implementing a system to integrate new posts with older articles
